A bike ride is never just a bike ride

posted by Lauren Rauseo on: 08/03/12 in category: design | tags: , , , , , ,

I took my kids for a bike ride the other day. Not surprisingly, at age 3, my son couldn’t pedal more than one 20-inch block of pavement without getting distracted by one of the many interesting things going on outside.

And so, a simple bike ride turned into a math lesson (finding numbers on mailboxes), a conversation about forms of transportation (planes and ride-on lawn mowers), a Q and A session on why lawn mowers are dangerous (because they can hurt you; just stay far away!), an exercise in color identification (shutters on all the houses), and of course some practice in the skills of actual bike riding.

While I anticipated a few minutes of outside play in the sweltering heat with my kids, what I got ended up being so much more. How does this relate to you and your printed and online collateral? When your audience views your marketing pieces, they are expecting, well, a marketing piece. But why not give them so much more? What can you incorporate into your brochures, booklets and websites that your customers may not anticipate but would find valuable?

About the Author

Lauren Rauseo is your one-stop shop for print design, websites, HTML email, and more. When she's not busy working on client projects, Lauren enjoys running, doing yoga, drinking a soy white mocha, and having a dance party in the living room with her kids. Shake it off, people, just shake it off.

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a bike ride with my kids
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