LBK Blog
Is your website content older than the milk in your fridge?
If so, it’s time to make some updates. You already know that your website should be updated on a regular basis (and twice a year, even when spread out over two even six-month intervals, does not count as ‘regular’). You know that your audience will not return to a site that has nothing new to say. And you know that Google favors sites with fresh content. So what are you waiting
Top 3 ways to piss off your freelance designer
*The types of clients described below are ficticious, and in no way, shape or form represent actual LBK clients. For the record, if any of you reading this are LBK clients, you guys are great! Perfect, even. You never piss me off, ever! Seriously, this post is not about you. Not even a little bit. There is no truth in here, whatsoever. Really.* In any event, if you respect your freelance designer, don’t be one
Setting a goal is the first step to achieving it
In 2008, I said I’d run a marathon. On March 31 that year, I did. In 2009, I said I’d experience natural childbirth (read: no epidural or pain medication). On April 29 that year, I did. In 2010, I said I’d make my side freelance business my full-time endeavor. On January 1 that year, I did (okay, I guess that means I must have said so in late 2009, but I’m not
Too much of a good thing
One day at the grocery store, I stumbled upon an item in the frozen aisle that caught my eye: Caramel Crunch Cookie Gelato. If it sounds like a little slice of heaven, that’s because it is. It was, by far, the best dessert I’d ever have the pleasure of eating (and I’m an avid ice cream desserter, so I know). I quickly regretted telling my husband how good it tasted
5 easy ways to squeeze social media into your busy calendar
What’s worse than not having a blog? Having one and never writing new posts, that’s what. Same goes for social media. If you don’t have the staff (or the budget to pay an outside freelancer or agency) to make a few updates to your Facebook or Twitter each day or week, then just don’t bother. It’s much worse to have these outlets out there with no activity since October (when it’s now
I’m not just a graphic designer
Okay, mostly, I am a graphic designer. But I find that, to many of my clients, I end up being so much more. So in honor of the 12 days of Christmas (which, as a Jew, I don’t really get; isn’t it only one day? Feel free to leave a comment to explain it to me), here is my list of 12 other hats that I wear… Marketing consultant Business
