LBK Blog

Facebook: Building your fan base

Has your company taken the plunge into the world of social media? Now that you have a Facebook page, do you feel stuck? In the next few posts, I’ll discuss the beginning steps to managing your business or organization’s Facebook page. The whole purpose of your new Facebook page is to gain new clients, right? Well, sort of. Your main objective is really to gain fans (or whatever it is …

Sharing: Not just for toddlers anymore

Sharing: Not just for toddlers anymore

Last month I talked about adding a search function to your website to help your visitors easily find what they are looking for without sifting through a bunch of pages. Now I’ll talk about making it easy for your visitors to share that information once it’s in their hands (or at their fingertips, as the case may be), potentially scoring you an expanded audience of interested readers. “No, no, we …

Don’t make your site visitors work to learn about your organization or to give you business.

Not sure where to find that info. Hmmph.

Face it. Your website visitors are lazy. As pretty and organized and wonderful as your site may be, they don’t have the time or patience to sift through paragraphs and paragraphs of text, clicking link after link after link, trying to find directions to your store, samples of your work, or the free download you promised your Facebook fans. Think about it. When you go to a website with a …

You can’t run with an umbrella, but you can avoid the rain.

rain

I’ve done 5Ks here and there since high school, but I’ve only considered myself a serious runner for the past six or seven years, since I began running more long-distance races. My distance-running reached its peak in 2008 when I completed my first (and possibly only) marathon. Though I have not even considered another full marathon for my future, I am still running these days, religiously signing up (or being forced …

Five steps to more effective client critiques

Clueless about client critiques?

As a designer, about half of my job is creating original and imaginative compositions. The other 50 percent of my time is spent scrapping the first draft and starting anew based on client comments. Are you clueless when it comes to communicating your review notes with your designer? At a loss for words when trying to verbalize the layout in your head? Here are some tips for you, the client, when providing …

If you’re reading this, landlord, comment on this post with your real phone number.

wrong number

For the last several weeks, I’ve received dozens of phone calls from interested renters regarding a house in downtown Baltimore. If I were looking to rent a property in downtown Baltimore, I’d be thrilled. However, seeing as how I don’t own or manage any house, condo, apartment or bungalow in downtown Baltimore, or elsewhere for that matter (unless someone is looking to board in my guest room), I pretty much have viewed …

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