LBK Blog
6 ways to build your email list
Is your email marketing list completely stagnant? Do you get more action on your match.com profile than you do on your email subscriber form? Here are six quick and easy ways to build your email marketing list. You can literally do them all today! 1. Feature your sign-up form on your homepage Since many of your site visitors begin their experience with you there, it makes sense to highlight your email
5 ways you know your website needs to be redesigned
1. It’s designed using tables 1997 called. They want their tables-based website back. Seriously, folks, using tables for web layouts were all the rage in the early internet days, but those days are long gone. Tables are meant for — wait for it — tabular data. Makes sense, right? Tables are NOT meant for presenting the entirety of your website’s content and appearance information. Embrace the present-day, standards-compliant web practices. Take advantage of the
Why you (the client) should stick around once you start a project
Let’s say you decide you’re ready to take your business to the next level with a great website. You’re totally gungho about this project, ready to dive into action! You hire a designer, take a professional headshot photo, maybe even write content for the about us page. You tell the designer that getting this website up and running is your main priority, and you won’t sleep until you see your first
Should you design your small business’ logo and website yourself?
I recently had a conversation with a prospective client who had plans to do just that, and was seeking a little assistance during the process. I’ll share with you exactly what I shared with her. I am happy to assist small business owners with whatever aspects of their marketing projects for which they need help (heck, if you want to pay me my hourly rate to help you write your
5 New Year’s resolutions for your marketing materials
You’re going to exercise regularly. Eat more vegetables. Yell less at your kids (or maybe just in a lower tone). Good for you. Now that you have your New Year’s resolutions in place, it’s time to set some for your marketing materials. If you haven’t thought about your brand or its messages in the last year, now is the time! 1. Give your logo a facelift Maybe you are really
Is office boredom getting you down?
The holiday season is upon us. For many of us, that means your office has turned into a ghost town. Your colleagues are on vacation. Your clients are on vacation. Your boss is on vacation. You might find yourself doing any or all of the following: picking out a gift online for your postal carrier mapping out your weekly TV line-up for new shows that begin in January (for me this
