Facebook: Finding content
Even when your fan base is a grand total of one (a.k.a. YOU), you need to begin posting content. When potential fans visit your page, you want them to be interested enough in what’s happening on your wall that they immediately click the “Like” button.
The frequency of your posts is ultimately up to you and what you think will suit your fans. A basic goal to aim for when you are starting out is 2-3 posts per week. A post can be a link to an article, a link to your own blog post, an update about your business, or a new photo or video. Be sure when you are posting links that you include your own words in the “what’s on your mind” field and the URL as the “attachment.” You might be posting someone else’s article, but your fans are interested in what you have to say about it. For instance, do you agree or disagree? Why did you find it compelling enough to share with them?
Here are a few ways to keep up with what’s going on and spread the joy to your fans.
Set up Google Alerts with industry keywords.
Just go to http://google.com/alerts and set up search terms that are relevant to your business or industry. The more general your terms, like “real estate,” the less likely the results will be exactly what you’re looking for. Try to be specific using location or a more finite phrase. Test out a few search terms and see what works for you. When an article or blog post link is conveniently delivered to your inbox, you can decide if it’s something your FB fans would find interesting or note worthy.
Read the news.
You’re probably already doing this to some degree. Now you just need to do it with your FB page in mind. Any online article you come across that is somewhat related to your business and what your fans expect to see on your FB page is appropriate to link to.
Subscribe to blogs.
It’s impossible to keep up with everyone else out there who is doing a great job of writing about your industry. So make it easy for yourself and find a few good ones, and then subscribe to those. Anytime those professionals create a new post, it will show up in your RSS reader (if you don’t have one of those, check out http://google.com/reader). Put an appointment on your calendar to peruse through what’s new on your reader a couple times a week, and then post links on your FB page to what’s interesting.
Your own blog posts.
If you have your own blog, this is a dead give-away. Each time you write a new post, whether that is daily, weekly or monthly, slap a link right there on your page. You might even post a status update with a teaser before the blog post is finished to let people know what you’re working on and get them excited for the finished content.
Your own company news.
When something newsworthy happens within your company, share it with your fans. If you are moving offices, hired a new employee, are expanding your services or product line, are having a sale, or scored a big client, your fans want to know. If you got a new stapler, got caught in traffic, forgot to feed your office goldfish, or stayed at work till midnight, your fans do not want to know about it. Before posting, ask yourself this: Do my fans care about this information? Keep your posts relevant to your fans, even if it means keeping some things to yourself. And remember, everything you post is out there for all to read. Don’t say anything you wouldn’t say in front of your grandmother or your child’s kindergarten teacher.