Five reasons your website needs a blog

posted by Lauren Rauseo on: 04/01/10 in category: blogging | tags: , , ,

You know you should blog. Here’s why.

1. Freshen things up

It’s imperative to keep your website content fresh if you want to give your site visitors a reason to come back. Think about it: would you return to a website that never had anything new to say? Can you imagine going to cnn.com to read news from a year ago? Absurdity.

2. Drive traffic to your site

Oftentimes, small business websites are only a few pages (About Us, Our Services, Contact Us… sound familiar?). Having such modest content makes it hard to compete with bigger companies in your industry when it comes to search engines. One way to overcome this scenario is to build a blog full of keyword-rich posts. This doesn’t mean each post you write should include the word “flip-flops” 30 times (assuming you’re selling flip-flops, that is). But if you write tips of your trade, you will naturally embrace the words people are searching for, and over time, your website’s pages will multiply, attracting new visitors to your site via search engines.

3. Build consumer confidence

Before you hire a contractor to remodel your kitchen, wouldn’t you want to know that he knew a thing or two about cabinets and floors? A simple way to stand out as an expert in your field and earn the trust of prospects is to take some time to express your thoughts and knowledge on issues you are passionate about. Your blog’s sole purpose shouldn’t be focused on gaining new customers, but it certainly can be a bonus.

4. Become an expert (if you’re not already one)

When you have a small business, you may not know everything, especially when you’re starting out. A blog commitment will force you to research and write about relevant topics on a regular basis. Eventually, you’ll be the authority on your subject matter.

5. Interact with readers

The best part about blogs is their two-way communication. Engage your readers by asking questions and encouraging comments. Show them there is a real person behind your company’s website. Be sure to connect with your active readers by responding directly to their comments and writing follow-up posts based on feedback.

About the Author

Lauren Rauseo is your one-stop shop for print design, websites, HTML email, and more. When she's not busy working on client projects, Lauren enjoys running, doing yoga, drinking a soy white mocha, and having a dance party in the living room with her kids. Shake it off, people, just shake it off.

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