Is your website content older than the milk in your fridge?
If so, it’s time to make some updates. You already know that your website should be updated on a regular basis (and twice a year, even when spread out over two even six-month intervals, does not count as ‘regular’). You know that your audience will not return to a site that has nothing new to say. And you know that Google favors sites with fresh content.
So what are you waiting for? You may think you don’t have anything new to say, or any new information worth sharing with the world. Well, I think you’re wrong.
Here are 20 ideas to get you started.
Not all suggestions will apply to you, depending on the type of business or organization you have. But it should get your wheels spinning at least. Good luck!
- Blog entries (that was an easy one!)
- Company announcements
- New hires
- Upcoming events or invitations
- Enticing info about an event (i.e. items that will be at an auction, famous people who will make an appearance…)
- Fundraising initiatives for non-profits
- Feel-good stories for non-profits (i.e. the things donors like to read right before they give you their money)
- New programs you are running
- New products you are selling
- New services you are offering
- Limited-time discounts or promotions
- New case studies or success stories
- Customer reviews of your products/services
- Client testimonials
- Portfolio pieces
- Updated photos throughout the site
- Associate bios (are they up-to-date? are any missing?)
- A poll for your website visitors, and then the results of that poll
- List of helpful resources or FAQs related to your products or other interests of your visitors
- Feeds from your social media efforts (Facebook, Twitter, etc.; and the bonus is that they will update automatically, so no extra work for you!)
What other types of information could you use to freshen up the content on your website? Please share in the comments.