Rare Patient Voice – Website
About this project: www.rarepatientvoice.com
I really get to work with the most unique types of businesses. This start-up company recruits patients with rare diseases so that when a market research or pharmaceutical firm is in need of a very specific group, they are at the ready with a list of respondents. I designed this website with two audiences in mind. First and foremost, it needed to get the attention of patients, and give them plenty of clear opportunities to sign up to be part of the RPV community. Second, the site needed to show its business-to-business audience how RPV would benefit them in their efforts to do research or learn more about rare diseases. Both sections of the site feature an audience-specific blog. Other elements include a Twitter feed on the homepage and a calendar of events.