When it comes to design and marketing, we cover the whole spectrum.
LBK Designs offers a range of web, graphic and writing services to cover all your marketing collateral needs. While each and every project presents its own unique experience for both designer and client, working with LBK Designs will always be a consistent and pleasant process.
Process
A kick-off meeting, by phone or in person, is our first course of action. Once the specs are determined, and all questions are answered, LBK Designs prepares a proposal, outlining the project details and associated fees. A signed proposal and 50% deposit is required before work begins. The balance is due either at completion, or print sign-off, depending on the project particulars.
LBK Designs presents drafts to the client in rounds. Each round may consist of one or more options for an individual project. As the project progresses, LBK Designs shares each round through the client section of this website. If requested, your page can be password-protected, so the confidentiality of your business will not be compromised.
We work with professionals in every related industry — printers, photographers, developers, illustrators — so no matter what expertise your project calls for, LBK Designs can handle your request.
Read below for details on the type of work we provide, and contact us for an estimate for the project you have in mind.
Brand Identity
No matter how small your business or organization, a professional identity package — logo, business cards, printed or electronic stationery, and a PowerPoint template — is crucial to its success. A high-quality logo will convey your company’s brand in an attractive and memorable way. A complete identity package will support your business image and provide a consistent message to your customers. View logos and complete ID packages created by LBK Designs.
Web Design and Management for Small Businesses
Like pieces in your identity package, your website is an essential building block of your brand. Whether you are marketing to 6-year-olds or 60-year-olds, CEOs or entry-levelers, your prospects are looking for their goods and services online. And if you’re not there, they’ll never find you.
Incorporating a strong web presence into your business plan creates a place for potential customers to learn about your products and services, and for your clients to provide feedback. Your website can simply provide information, or it can launch an interactive experience for its visitors. LBK Designs always tests new projects in various common browsers, such as Internet Explorer and Firefox, so that your website renders as it was designed for the majority of your online audience. We are happy to manage your site as part of a retainer assignment, or on an as-needed basis. For clients with internal resources, we can train you to make your own content updates. View websites designed and managed by LBK Designs.
Web Design for Large Companies
When a website grows large enough to warrant distributed management across several employees or even departments, a content management system (CMS) is needed. A CMS allows those with little technical background to make day-to-day updates to a comprehensive website.
But before the self-editing can begin, the site's framework must begin in Photoshop at the hands of a skilled designer with a creative eye and a practical mind. Because of LBK Designs' experience building small-scale websites from scratch, we not only know how to make a site beautiful, we know how to make it work for your business.
Once the template is finalized, we work with developers — yours or ours — to seamlessly implement the original design into a functioning website powered by a CMS.
Web Maintenance for Large Companies
Keeping up with a website is hard work. Especially if the designated webmaster is also the public relations specialist, ad copywriter, art director or administrative assistant. But letting your content go stale just because of a lack of resources is a big mistake (your site visitors would agree, and so would the search engines).
LBK Designs has an extensive background in HTML, CSS and working in sophistocated content management systems. If you don't have the manpower to make the updates necessary to keep you in business, let us lend you a hand. We will work with you to fit any budget and come up with a plan that keeps your website fresh and your staff doing their own jobs.
Online Marketing
Online clickable ads on other companies' or media outlet websites is a great way to get new visitors to your site. Ad space can either be purchased, or sometimes traded (i.e. you place an ad of theirs on your site). But the ad cannot simply contain your logo with flashing "Click me!" text running across it. Your message must be tailored for the audience likely to view it on that website, with a clear call to action that will entice the viewer to click on it, while the visuals relay a pleasing (read: not overwhelming) effect.
LBK Designs can work with you to create both the design and the copy for your online banners. View an online marketing sample by LBK Designs.
Email Marketing
Reaching out to current clients and others who have already shown an interest in your services is a smart way to gain more business. Regular email marketing can alert customers of new products, bring them news and happenings at your company, or simply remind them of your brand.
LBK Designs can design your customized email newsletter template, write or edit promotional material, or manage the entire campaign on a set schedule determined by you. View an email marketing sample by LBK Designs or sign up for our email newsletter.
Social Networking
Have you heard all the hype about "social networking" but are not sure where to begin? Does the idea of making status updates overwhelm you? Whether you need help with only the set-up of your Facebook page or YouTube channel, or with the ongoing maintenance of these online connections, LBK Designs is your solution. We can work with you in creating consistent conversation starters for your social networking personality, or we can give you tips and pointers for posting your own content to make the most of your Web 2.0 efforts.
Project Management
Do you have a team of designers, writers, photographers and developers about to work on an amazing new project, and no one to communicate with anyone? If the designer never receives the high res photos, and the writer doesn't know what the brochure is supposed to be about, it's a little difficult to get the ball rolling. LBK Designs can bring the details of your project together. We can work with the stakeholders to determine the project's audience, purpose and tone; and with the project participants to create a reasonable timeline (even one under a tight deadline) and ensure its timely and quality completion. And since LBK Designs also has a knack for editing, we can be another pair of eyes when it's time to review.
We can manage any web or design project, including:
- Website design/overhaul
- Website information architecture or reorganization of content
- Annual report or multi-page booklet
Print Collateral
Direct mail, brochures, advertisements, flyers, reports and signage are just a few examples of your company’s supportive materials that deserve the expert attention of a professional designer. Printed pieces such as these will reach the hands of your existing and potential customers. They will be your company’s voice when you are not there to offer your own. And they only get one chance to leave a lasting impression.
We work with clients and skillful printers to create finished and flawless projects. View print collateral samples created by LBK Designs.
Copywriting and Editing
Many graphic designers are very talented at conceiving creative concepts and executing them into finished print and web pieces. And yet very few actually read the material with which they are working. Your project is a composition of words and images. One cannot be successful with one while ignoring the other.
Unlike most designers, LBK Designs is a one-stop shop, experienced not only in graphic production, but also in copywriting and editing. We always examine client-provided text for correctness and consistency, and, when outlined in a project’s specs, we can write copy from scratch after understanding your needs.
