Web Traffic Report Analysis with Google Analytics
If you have a website, you may already have Google Analytics set up and collecting data as you read this. If you don’t, I can take care of creating your free Google Analytics account and implementing the code for you. Once all of that is in place, your website traffic data will be available for you to explore on the Analytics website.
But for the everyday business owner or non-profit director, examining the boatload of data presented to you in tables, pie charts and bar graphs can be about as much fun as high school geometry, and just as easy to understand [insert sarcasm].
That’s where I come in! For a flat fee, I will develop your “Dashboard” report based on the type of information that is important to you. The Dashboard is the first thing you see when you log into your GA account; it’s an at-a-glance view of how your website is performing. Want to know how many visitors are coming to your site? What cities they are from? How long they spent on your site and how many pages they viewed? What terms they searched for in Google to get there? You got it!
Here’s how it works
- You tell me what you are looking to know, and I will put those reports (with associated charts) front and center in your Dashboard so it’s all you see when you log in. No more digging around to find your data and scratching your head at reports that are meaningless to you.
- I will generate an auto PDF of your Dashboard through Google Analytics, which will be automatically emailed to you on a monthly or weekly basis. You can always log into your GA to see more in-depth reporting.
- Finally, I will produce a detailed analysis of the data presented in each of the reports included in your Dashboard for whatever time period you specify. In the analysis document, I will provide terms and definitions related to the data, so you always know what you’re looking at.
If that sounds like a website traffic analysis dream come true, give me a shout.